Human beings value the internet as a platform the world over. Many people in the world use the internet for many activities. There are those who use it for advertisement. However, there is a good number of people who use the platform to build their own brands. Others actually build personal names as brands online. For you to advertise your own name as a brand, you need to create a profile as an identity.
It is easy to create an online identity. However, managing that profile and what to appear when searched is not as easy. This is because everything is revealed when a name is searched on search engines. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This creates a problem for many people. You want to hide some parts of your life online. How do you ensure that this happens?
You cannot talk about online identity management without including search engine optimization. The advantage of using search engines is that you are in control of determining what appears. Using this concept, you can determine information that appears after your name is searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is when it comes to selling products online that are also sold by competitors.
The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. This gentleman happened to have a court case which caused serious legal litigations. Most aspects of his life were revealed and linked to the case that he was involved with. Even his images were attached to the court case as portrayed on online platforms. The main issue arises when it comes to using search engines to search the person. When searched, information about his court cases and outcomes is revealed predominantly. Part of the information are photographs of the person while in custody.
From Michael Bullard situation, there is a problem. Is it possible for him to control what appears on search engines? Can he control what details appear? There is a way around this. You can simply optimize what appears under your name on any of the popular search engines. With optimization, you determine what details are viewed first when your name is searched.
Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.